The Twisted Lope

Project Description

For The Twisted Lope, a ground-up ice cream shop and restaurant near 27th Avenue in Downtown Phoenix, we transformed a playful concept into a bold architectural destination. Our team combined architecture, interior design, and custom branding to create a memorable guest experience from the street presence through the service areas and seating spaces.

Signature purple shipping-container architecture gives the building an unmistakable identity, while custom branding elements and a cohesive color palette carry the concept throughout. Inside, vibrant purple banquette seating, modern service areas, and sculptural pendant lighting create a lively environment designed for connection and community. The layout supports the pace of a quick-service ice cream shop while keeping the experience expressive and welcoming.

Blending creativity, function, and visual impact, The Twisted Lope shows how experiential design can turn a Downtown Phoenix restaurant concept into a destination.

Design Features

• Bold purple shipping container architecture
• Custom purple branding throughout
• Interior purple banquette seating
• Modern ice cream shop layout
• Eye-catching street presence
• Vibrant pendant lighting